Trade Marketing Executive

Job Summary

The organization is seeking a Trade Marketing Executive to drive consumer trial, brand engagement, trade visibility, and customer conversion. The role focuses on planning and executing product sampling, managing public events, trade activations, and bazaars, and forging strategic key-account partnerships to enhance brand presence in the market.

Key Responsibilities

• Activations & Event Execution: Plan and execute product sampling campaigns, consumer trials, and brand activations; organize and participate in bazaars, exhibitions, and trade shows.
• Partnership & Sales Collaboration: Partner with Key Accounts for joint activations and collaborate closely with the Sales team to drive outlet penetration, customer conversion, and sales growth.
• Visibility & Brand Presence: Develop attractive, impactful brand visibility, monitor competitor activities, and identify strategic opportunities to strengthen market positioning.
• Administrative & Regulatory Compliance: Obtain required event permits and clearances from local authorities, maintain accurate post-event reports, handle quotations and agreements, and manage activities within approved budgets.
• Data Capture & Reporting: Record consumer feedback from trials and monitor campaign metrics, including consumer reach, sampling results, and conversion rates.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Sales, Communications, or a related field.
• Experience: 1–3 years of experience in trade marketing, brand activation, FMCG, events, or sales.

Required Skills

• Technical Skills: Trade marketing execution, event management and permit coordination, consumer trial analytics, and Microsoft Office reporting.
• Core Skill Tags: Business development, creativity, business administration, hospitality, marketing, management, strong coordination and networking skills, and relationship-building.