Sales Manager

VACANCY ANNOUNCEMENTPatchee Food Manufacturing PLCPosition: Sales ManagerPatchee Food Manufacturing PLC is looking for a highly motivated, experienced, and results-oriented Sales Manager to lead our sales team, drive revenue growth, expand market presence, and strengthen relationships with customers and business partners.Job SummaryThe Sales Manager will be responsible for developing and implementing sales strategies, managing the sales team, achieving sales targets, developing new markets and customers, maintaining key customer relationships, and ensuring sustainable sales and revenue growth.Key Responsibilities

• Develop and implement effective sales strategies and plans to achieve company objectives.
• Set sales targets and monitor performance against established goals.
• Lead, motivate, coach, and manage the sales team to achieve assigned targets.
• Develop and maintain strong relationships with key customers, distributors, wholesalers, retailers, and business partners.
• Identify new customers, markets, sales channels, and business opportunities.
• Monitor market trends, customer preferences, competitor activities, and industry developments.
• Develop strategies to increase market share and strengthen the company's competitive position.
• Monitor sales performance by product, customer, territory, and sales channel.
• Prepare and present regular sales forecasts, reports, and performance analyses to management.
• Manage sales budgets, expenses, and resources effectively.
• Work closely with marketing, production, logistics, finance, and other departments to ensure smooth sales operations.
• Ensure timely delivery and availability of products in coordination with relevant departments.
• Develop and implement customer acquisition and retention strategies.
• Negotiate commercial terms, contracts, and agreements with customers and business partners within company policies.
• Handle major customer complaints and resolve sales-related issues effectively.
• Monitor collections and coordinate with the finance team to support timely payment from customers.
• Conduct regular field visits to monitor market conditions, customer activities, and sales execution.
• Ensure proper implementation of company sales policies, procedures, pricing, and promotions.
• Identify opportunities for product expansion, distribution growth, and increased sales volume.
• Provide market intelligence and strategic recommendations to senior management.
• Continuously evaluate sales team performance and provide appropriate feedback and development support.

Key Performance Areas

• Achievement of sales and revenue targets
• Sales volume and market share growth
• New customer acquisition
• Customer retention and satisfaction
• Distribution and market expansion
• Sales team productivity and performance
• Gross margin and profitability
• Sales forecasting and reporting
• Collection and receivables management