Marketing Officer

Job Summary

The Marketing Officer II is responsible for supporting the planning, implementation, and evaluation of the organization's marketing strategies and promotional activities. The role focuses on increasing brand awareness, promoting products and services, conducting market research, developing marketing campaigns, and maintaining strong customer relationships to support business growth and achieve organizational objectives.

Key Responsibilities

• Develop and implement marketing plans and promotional campaigns to increase brand awareness and market share.
• Conduct market research to identify customer needs, market trends, competitor activities, and business opportunities.
• Promote the organization's products and services through various marketing channels.
• Assist in developing marketing materials, advertisements, brochures, presentations, and promotional content.
• Support the execution of digital marketing, social media, and brand awareness campaigns.
• Build and maintain strong relationships with customers, business partners, and other stakeholders.
• Identify potential clients and support customer acquisition and retention initiatives.
• Monitor and evaluate the effectiveness of marketing campaigns and recommend improvements.
• Prepare periodic marketing reports, market analysis, and performance updates for management.
• Coordinate promotional events, exhibitions, product launches, and other marketing activities.
• Collaborate with sales and other departments to achieve organizational marketing objectives.
• Ensure all marketing activities comply with company policies, industry standards, and regulatory requirements.
• Stay updated on market developments, industry trends, and competitor activities.
• Perform other marketing-related duties assigned by the immediate supervisor.

Educational Qualifications

• Bachelor's Degree (BA/BSc) in Marketing, Economics, or a related field from a recognized university.

Experience Requirements

• Minimum of three (3) years of relevant professional experience in marketing.
• At least one (1) year of experience as a Marketing Officer.
• Experience in the insurance industry is an added advantage.

Employment Type

• Permanent.

Required Skills

• Strong knowledge of marketing principles and strategies.
• Excellent market research and analytical skills.
• Strong communication, presentation, and interpersonal skills.
• Customer relationship management and negotiation skills.
• Ability to develop and implement effective marketing campaigns.
• Proficiency in Microsoft Office applications.
• Knowledge of digital marketing and social media platforms is an added advantage.
• Strong organizational and time management skills.
• Ability to work independently and collaboratively within a team.
• High level of creativity, professionalism, and attention to detail.
• Ability to work under pressure and meet deadlines.