Marketing Director

Job Summary

The Marketing Director leads the company’s overall brand, commercial marketing, and growth strategies. The role involves designing and executing data-driven marketing campaigns to accelerate EV adoption, establish brand leadership in the green mobility sector, and promote specialized after-sales maintenance and charging infrastructure services across Ethiopia.

Key Responsibilities

• Strategic Brand Leadership: Develop and implement end-to-end marketing strategies to solidify Juntu’s position as a premier EV importer and service provider.
• Campaign & Content Management: Spearhead multi-channel campaigns (digital marketing, social media, PR, and local events) to educate the market on EV technology, range, and cost benefits.
• After-Sales Service Promotion: Market maintenance programs, spare parts, charging infrastructure, and warranty services to drive customer retention and loyalty.
• Market Research & Competitive Intelligence: Monitor automotive industry trends, EV policy updates, and competitor activities to identify and capitalize on emerging market opportunities.
• Lead Generation & Sales Alignment: Collaborate closely with the sales division to generate qualified leads for personal and commercial EV buyers.
• Budget & Performance Tracking: Oversee departmental budgets, track campaign ROI, and optimize performance metrics across all channels.
• Event & Partnership Management: Organize EV test-drive events, dealership launches, and strategic collaborations with corporate fleets, energy providers, and government entities.

Educational Qualification & Experience Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Strategic Management, or a related field (Master’s degree preferred).
• Experience: Minimum of 5 to 8 years of proven experience in a senior marketing role, preferably within the automotive, technology, renewable energy, or high-value retail sectors.

Required Skills & Competencies

• High-level strategic vision, excellent leadership, creative campaign execution, and financial acumen.
• Comprehensive understanding of digital marketing tools, campaign analytics, brand management, and local consumer behavior.
• Fluency in Amharic and English (both written and spoken).
• Required Skill Tags: Development-oriented, creativity, strong coordination and networking skills, ability to handle high volumes of alerts with structured prioritization, and ability to build strong working relationships.