Brand Manager

The Brand Manager leads the development, execution, and overall performance of assigned brand portfolios in alignment with Dashen Brewery’s corporate strategy. The role defines brand vision, strategy, and positioning, oversees integrated communication campaigns and in-trade activations, drives profitability and volume growth, and manages cross-functional and agency collaborations.

• Brand Strategy & Planning: Formulate short- and long-term brand strategies, build annual business plans, manage budgets, and track performance against KPIs (volume, market share, profitability).
• Communication & Positioning: Design integrated brand communication plans, oversee the creation of key visuals, digital campaigns, and content, and ensure consistent brand messaging across all touchpoints.
• In-Trade Execution & Activation: Monitor visibility and execution in trade, manage consumer events, sponsorships, and promotional activations, and oversee digital/social media presence.
• Market Insights & NPD: Conduct trade visits, translate retail audit and beer health tracking data into actionable insights, and drive the innovation pipeline from concept to launch.
• Stakeholder & Agency Management: Direct third-party creative, media, and research agencies while coordinating closely with Sales, Trade Marketing, Finance, Supply Chain, and Operations teams.
• Financial & Capability Management: Control brand expenditure against approved budgets, track pricing and profitability, and conduct internal brand training to foster a culture of accountability and creativity.

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field (Postgraduate qualification in Marketing is a strong added advantage).
• Work Experience: Minimum of 7 years of total professional experience, including at least 3 years in a dedicated Brand Management role—preferably within the beer or FMCG sector.

• Strong strategic thinking, commercial acumen, and results-oriented entrepreneurial mindset.
• Advanced expertise in brand strategy, marketing communications, innovation, consumer insights, budget management, and agency handling.
• Excellent cross-functional collaboration, project management, and problem-solving abilities.
• Core Skill Tags: Brand management, Creativity, Commercial insight and market analysis.