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English East Africa Bottling Share Company

RTM Support Specialist

About the Job Key Purpose Statement To design, evaluate, optimize, and govern Route-to-Market (RTM) strategies that enable efficient resource allocation, cost-effective customer coverage, and sustainable commercial growth by leveraging data-driven modeling, simulation, master dat

📍 Addis Ababa🏷 ሚዲያና ዲዛይን💼 ሙሉ ጊዜ 🗓 25 Sept 2026 · 4 ቀን

About the Job

Key Purpose Statement

To design, evaluate, optimize, and govern Route-to-Market (RTM) strategies that enable efficient resource allocation, cost-effective customer coverage, and sustainable commercial growth by leveraging data-driven modeling, simulation, master data management, and cross-functional collaboration while driving continuous improvement and alignment with evolving business objectives.

Key Outputs and Accountabilities

Business RTM Model Application

  • Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change.
  • Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.

RTM Setup Evaluation and Optimization

  • Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives.
  • Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.

Simulation and Feasibility Testing

  • Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation.
  • Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.

Customer Master data Management

  • Maintain accurate customer master data, including GPS coordinates, calling days, and route numbers, to support precise business modeling and reporting.
  • Regularly update and validate customer information to ensure it reflects current data and supports effective route planning.

Cross-Functional Alignment

  • Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels.
  • Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.

Continuous Improvement

  • Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes.
  • Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.
About You

Skills and Experience

Skills

  • Skill in applying the RTM model to allocate resources and schedule customer visits efficiently while demonstrating strategic alignment and cost-consciousness.
  • Ability to evaluate and recommend improvements to RTM setups, addressing commercial factors with a focus on performance enhancement and strategic insight.
  • Proficiency in simulating RTM models to assess feasibility and effectiveness, coupled with analytical thinking and practical problem-solving skills.
  • Expertise in maintaining and updating accurate customer masterdata to support effective route planning, demonstrating attention to detail and data integrity.
  • Ability to collaborate and to coordinating with finance, HR, and sales teams to align RTM strategies, showing strong collaboration and problem-solving abilities to ensure consistent execution.

Experience:

  • Relevant Marketing or Sales degree, 3 years’ experience in a sales role within the FMCG industry, demonstrating a deep understanding of sales processes, customer engagement, and market dynamics.
  • Technical Proficiency Advanced skills in Microsoft Excel and routing/logistic software, with a proven ability to analyze data, manage complex routing systems, and optimize logistical operations for improved efficiency.
Requirement Skill Analytical and problem-solving skills

How To Apply

Interested and qualified candidates are invited to apply through the following link:

RTM Support Specialist: https://ccba.erecruit.co/candidateapp/Jobs/View/CCB260913-4

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East Africa Bottling Share Company
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