MARKETING COORDINATOR / OFFICER

ABOUT VIRTUAL EQUB PLC

Virtual Equb PLC is a pioneering financial technology company modernizing traditional rotational savings and credit mechanisms through secure, scalable, and user-centric digital solutions. By combining advanced software engineering with time-tested community finance models, Virtual Equb empowers individuals and businesses across Ethiopia with accessible, transparent digital financial tools.

ROLE OVERVIEW

Are you a creative, energetic, and detail-oriented marketing professional passionate about digital finance and storytelling?Virtual Equb PLC is seeking an ambitious Marketing Coordinator / Officer to support the execution of our 2026 Master Growth & Marketing Strategy. Working closely with the Marketing Manager, you will be the tactical engine behind our brand—managing dynamic social media channels, executing performance marketing campaigns, coordinating local promotional events, and engaging directly with our growing digital user base.If you thrive in a fast-paced FinTech environment and want to build a high-impact marketing career, this opportunity is for you.

KEY RESPONSIBILITIES & DUTIES

1. Digital & Content Marketing Execution

• Create, schedule, and publish daily high-quality content (graphics, short videos, copy, and stories) across Virtual Equb’s official social media channels (Telegram, LinkedIn, Facebook, Instagram, TikTok, YouTube).
• Monitor social media platforms, engage with community comments/messages, and collaborate with Customer Support to ensure swift user assistance.
• Assist in running digital advertising campaigns (Meta Ads, Google Ads, SMS marketing) and track basic performance metrics.

2. Campaign & Event Coordination

• Support the end-to-end setup and execution of marketing campaigns, product launches, brand activations, and promotional events.
• Coordinate with external vendors, creative agencies, freelance designers, printing presses, and media outlets to ensure on-time delivery of marketing collateral.
• Maintain an organized repository of brand assets, marketing templates, photo/video archives, and promotional merchandise.

3. Market Research & Performance Reporting

• Track and report weekly social media engagement, app download metrics, campaign reach, and conversion feedback.

Conduct market intelligence research, keeping track of industry trends, competitor activities, and emerging digital marketing tools in Ethiopia.